WHO S/HE WAS:

Joseph Pulitzer was a wealthy newspaper publisher known for sensationalist journalism. In 1895, his publication, the _New York World_ introduced the immensely popular comic strip, “Hogan’s Alley” which featured a yellow-dressed character named the “Yellow Kid.” He created the Pulitzer Prize which is a U.S. award for achievements in newspaper journalism, literature and musical composition.

WHAT S/HE SAID:

The power to mould the future of the Republic will be in the hands of the journalists of future generations.

WHY S/HE MATTERED:

During the 1890s, the rivalry between newspaper owners Joseph Pulitzer and William Randolph Hearst created a “media war” that helped propel the United States into war with Spain. Their journalism was sensationalized, and sometimes even manufactured, drawing on melodrama, romance, and hyperbole to sell millions of newspapers. This style became known as yellow journalism.