Daisy Girl

One of the most memorable of all campaign commercials, “Daisy Girl” was created for Lyndon Johnson’s 1964 presidential run. Without any explanatory words, the ad uses a simple and powerful cinematic device, juxtaposing a scene of a little girl happily picking petals off of a flower with an ominous countdown to a nuclear explosion. “Daisy Girl” aired only once as a paid political ad. However, it was so controversial that it received extensive airplay on ABC’s and CBS’s nightly news shows, amplifying its impact.

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