WHO HE WAS:
Sam Brannan was an American settler, businessman, and journalist, who became California's first millionaire. His role in publicizing the California Gold Rush transformed the region's history, and he was instrumental in the development of the city of San Francisco.
WHAT HE SAID:
"Gold! Gold from the American River!"
WHY HE MATTERED:
Brannan's famous shout is credited with inciting the Gold Rush of 1849, bringing an influx of fortune seekers to California. His diverse business ventures and leadership roles in early San Francisco helped shape the city's economic and cultural landscape.